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內容簡介: In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a big picture? approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognize how a firm can use all the promotional tools to communicate 博客來網路書局w博客來書店ith博客來網路書店 its customers.

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  作者： Belch    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2014/09/29
• 語言：英文

熱搜產品Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e限量出售

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內容來自YAHOO新聞

貓空祈福豐茶祭 12/26體驗獨特慶典

(記者黃秀麗臺北報導)貓空擁有全市唯一的觀光休閒纜車及獨特的自然景觀，臺北市商業處為了讓民眾更能深度體驗瞭解貓空的在地文化底蘊，於12月26日舉辦「冬至迎茶神 貓空祈福豐茶祭」活動。

臺北市政府商業處長蔡宗雄表示，今年首度舉辦「冬至迎茶神 貓空祈福豐茶祭」活動，結合當地茶文化(鐵觀音)特色與感恩祈福的豐茶活動，型塑成為貓空商圈之獨特慶典，期讓臺北市民及國際觀光旅客親身體驗臺北在地好風情，並以永續經營茶文化推廣的目標讓貓空商圈與動物園及貓空纜車共榮發展。

自清朝開始台北市茶商業同業公會即奉祀「茶郊媽祖」為茶商守護神，貓空國際觀光茶情商圈協會特別恭請茶郊媽祖搭乘貓纜至貓空作客，此次活動提供100位免費名額可體驗封茶祈福儀式，可以替心愛的人把願望裝進有貓空鐵觀音茶葉的茶罐中封存，多年後再將越陳越香的鐵觀音茶開封與對方分享美味好茶，有興趣的民眾，歡迎至以下網址報名：http://goo.gl/forms/UhCvAyc8bG。

此外，活動將於貓空纜車到鐵觀音包種茶研發推廣中心沿途設置「千人茶席」，邀請到臺灣各地及遠從俄羅斯、日本前來的專業茶師為民眾免費奉茶，還可觀賞到由文山在地發跡的國際知名藝術表演團體優人神鼓-表演36房之生動表演。

臺北市商業處今年特別擇定4處待活化轉型之商圈，透過舉辦符合在地特色之行銷活動，結合文化及創意，想瞭解更多活動資訊，可至臺北市商業處網站及台北市政府商業處facebook查詢。(自立晚報2015/12/16)

新聞來源https://tw.news.yahoo.com/貓空祈福豐茶祭-12-26體驗獨特慶典-085346746.html

熱搜產品Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e限量出售